I recommend this book for the beginner through to the grey haired pro. Sure the tools will continue to improve, but the basics as laid out by the author are very very current.
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Warning, read this carefully as the author is concise and direct, so it is up to you to understand each part of each step, including the need for great copy. A great addition to marketing literature and I suggest this is a must buy. One person found this helpful. I am a seasoned marketer and now have my own business. Maximizing Lead Generation is a great reference tool for anyone trying to market their business to other businesses. There are many resources available for consumer marketing but it is difficult to find everything you need in one place to build a B2B marketing plan.
This book is an excellent guide for just that.
It is easy to read and understand, even if you don't have any experience in marketing. However, even if you do, you are sure to find new ideas and a great list of additional resources within this guide. The book is well laid out and the author gives tips and tricks throughout. The greatest thing is she suggests additional resources should you need more information. She provides actionable ideas and specific examples of how to use the tools available in today's marketplace. Her advice works for small home based businesses up to large Fortune companies I know as I've marketed for both.
Even if you think you know how to market your business, I recommend giving this book a read - you'll likely get some fresh ideas and some easy steps for implementing them! And, if you have no idea where to start in writing your own marketing plan, start here! In today's business environment, it's harder and harder for your salespeople to set up meetings with potential customers. They seldom answer the phone, don't return messages and are unresponsive to your reps' emails. In order to be successful, your sales force desperately need the help of marketing -- and that's where this book comes in.
Ruth Stevens lays out the process you need to implement in a clear, concise manner. You'll get step-by-step guidance on how to pull together your entire campaign. Plus she gives you tons of examples to further insure your understanding. Let me get right to the point. Lead generation is not a nice thing to do. It's a business imperative.
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Get this book now to jumpstart your efforts. This is definitely a cookbook for making money. Ruth Stevens takes you through every step page by page, and packs more useful information on every page than any other business writer I know. See all 24 reviews. Most recent customer reviews. Published on October 7, Published on April 23, Published on July 19, Published on January 4, Published on October 27, Published on October 6, Published on October 1, Published on September 28, Published on September 20, Published on September 19, Customers who viewed this item also viewed.
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Maximizing Lead Generation: The Complete Guide for B2B Marketers - Ruth P. Stevens - Google Книги
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